Philippines an emerging destination for Halal-certified products
Consuming Halal-certified products is essential to the practice of the Islamic faith. It is important for Middle East countries to ensure that the meat and poultry they consume are genuinely Halal-certified to adhere to the lawful food prescribed for Muslim countries.
With this in mind, more and more food manufacturers from the Philippines acknowledge the importance and the salability of Halal-certified products.
Industry reports said that there are more than 300 Halal-certified companies covering more than 5,000 products in the Philippines.
Slord Development Corporation, a known manufacturer of marine canned goods from the Philippines is also one of the food exporters who recognizes the advantages of being Halal certified. Slord is the carrier of various popular brands such as “Uni-pak, (flagship brand of Slord that serve various canned products such as sardines and mackerel) and Sallenas and Yariko” (Slords’ brand for the budget conscious also serving sardines and mackerel throughout Southern Philippines).
“Aside from targeting the Muslim community in the country we were also able to export our products to various Middle East countries and we were able to increase our sales,” said Michelle Tumnob, Marketing Officer of Slord Development Corporation.
To date, the total value of the global Halal food market is worth about US$ 632 billion based on industry reports.
“Looking at the results of the two business missions organized by the Department of Trade and Industry (DTI) last year, we can say that Halal-certified products from the country have huge potential in the world Halal market,” shared Sue Guru, Focal Halal Person of DTI.
Since 2008, DTI also launched an advocacy program that aims to invite and educate Philippine food manufacturers about the significance of Halal. These info-sessions were facilitated to encourage more companies to take the certification and therefore create a strong niche in the Middle East mainstream market.
As part of the DTI’s continuous promotion and to sustain the presence of Philippine food brands, the Center for International Trade Exposition and Mission, an attached agency of DTI also spearheaded the Philippine delegation in Gulfood 2010. The participation aims to promote the country as a major source of quality food in Asia and to showcase prime Halal-certified food products from the country.
Halal-compliant companies who joined the recently concluded Gulfood were Mega Fishing Corporation (canned marine products), Monde Nissin Corporation (instant noodles and biscuits), and Ngosiok Marketing (Super Q noodles).
CITEM will also promote Halal products in a special pavilion in the country’s trade show for food, the International Food Exhibition Philippines (IFEX). IFEX Philippines is the country’s premier trade event for quality and delectable food ideas scheduled on 6-8 May at the World Trade Center Metro Manila, Pasay City.
Moreover, the 3-day event will feature the Halal Pavilion, a creative display of Halal certified products from the Philippines that cover a wide range of food categories.
For information, log on to www.ifexphilippines.com
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For information, contact:
Agrimarine Division
Service Business Department
Golden Shell Pavilion
Roxas Blvd. corner Sen. Gil J. Puyat Ave.
Pasay City 1300
Tel. No.: (+632) 831-2483 / 831-2201 loc 228 or 214
Fax No.: (+632) 832-3965 / 834-0177
CITEM Publicity Group
Tel. No.: (+632) 831-2201 local 321
Email: publicity@citem.com.ph
Blog: www.citem.blogspot.com
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